Decisions you can defend. Category challenge → brand → value → two proof angles.
Frame challenges, position brand value, show clear proof.
Two proof angles support every strategic recommendation.
Reports that CMOs trust and CFOs can back.
Position your brand as the clear solution to a category-level problem
Use two independent proof angles to validate every strategic decision
Consistent narrative structure that leadership learns to rely on
Start building narratives that connect category challenges to brand value.
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