LinkedIn Content Analysis Worksheet

Analyze post performance and plan your next content with proven frameworks

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What's included

A comprehensive framework for analyzing LinkedIn content performance and planning posts that resonate with your professional network.

Analysis process

Follow this step-by-step process to analyze your LinkedIn content and plan more effective posts.

1

1. Collect post data

Gather metrics from your recent LinkedIn posts

ImpressionsEngagement rateCommentsSharesProfile visits
2

2. Analyze content structure

Break down the components of high-performing posts

Hook strengthMessage clarityCTA effectivenessVisual impactProfessional tone
3

3. Identify audience patterns

Understand who engages and when

Audience segmentsEngagement timingComment themesShare motivationsNetwork growth
4

4. Plan next content

Use insights to improve future posts

Content themesFormat selectionTiming optimizationEngagement targetsGrowth goals

Why this worksheet works

Content-focused analysis

Goes beyond vanity metrics to analyze what actually makes content engaging on LinkedIn's professional network.

Audience-centric approach

Helps you understand your professional audience's preferences and engagement patterns to create more targeted content.

Actionable planning

Translates analysis into specific content strategies and posting schedules you can implement immediately.

Content formats to analyze

This worksheet covers analysis frameworks for all major LinkedIn content types.

Text Posts

Professional insights, thought leadership, industry commentary

Image Posts

Visual content with professional context and engagement

Video Content

Professional videos, presentations, and behind-the-scenes

Articles

Long-form LinkedIn articles and newsletter content

Want this analysis automated?

This worksheet is great for manual analysis. RevScope automatically analyzes LinkedIn posts and provides specific recommendations in minutes.