Track campaign performance and present results that leadership trusts
A complete framework for measuring and reporting marketing ROI that executives understand and trust.
The essential metrics that demonstrate marketing's impact on business growth.
Collect marketing spend, revenue attribution, and performance metrics from all channels for the reporting period.
Use the template sections to organize your analysis and calculate key ROI metrics using the provided formulas.
Share actionable recommendations with leadership using clear visualizations and defensible reasoning.
This template is perfect for manual reporting. RevScope automates the entire ROI analysis and provides recommendations in minutes, not hours.